Sunday, 12 May 2013
Adverts - Innocent
This particular advert was created by one of my Graphic Design tutor Dan Duran in 2008. It's for a smoothie commercial called 'Innocent'. What particularly interested me in this advert and probably the reason why it sanded out so much out of all the adverts was because of its simplicity and honesty. The whole brand 'Innocent' and the message this advert gives out meshes up well together. It was created using a serious of images put up together which is very simply and money efficient. Whats more is that it gives a lighthearted 'innocent' joke of a chicken walking across the camera adding more towards the good 'innocent' feeling. Overall this advert seemed like a big success and Dan mentioned that it increased 'Innocent' smoothie sales too.
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